This is math through application though and is really wonderful from that aspect.
And here's interesting support for math and story-telling:
Science News Online just published a fascinating article: Good Stories, Good Math. The article is subtitled: “Preschoolers who can tell good stories develop good mathematical skills by the first grade.” Writer Julie Rehmeyer reports on a new study which reveals that there’s apparently a very strong connection between mathematical ability and the ability to tell stories from different perspectives.
That is from the blog Wild About Math, http://wildaboutmath.com/2007/11/10/good-storytelling-ability-related-to-good-mathematical-skills/ .