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Thursday, June 16, 2011

Do Personalized Videos Enhance Retention?

An article in today's Chronicle notes that one department at Syracuse University is experimenting with sending a "personalized" video link to each of approximately 300 students who enroll for the summer term. The 30-second video incorporates the student's name into a generalized "we're glad you're here" message recorded by one of two celebrity Syracuse alums. There is no data yet to indicate whether or not the videos will increase retention, but it's an interesting concept!

Here is the link to the article if you care to read more: "Syracuse Sends Personalized Video Message to Admitted Students to Stop 'Summer Melt'."

1 comment:

  1. I thought I'd do a course orientation that way. I think you have done that what did you think?